about DSG

About Us

DSG is the trading name for D Stoker Group Ltd. We are a family owned and managed business which has been meeting the motoring needs of ‘The Bay’ area for over 45 years. We strive to make buying a car easier for our customers. Combining a local, friendly and personal feel with the highest professional standards in all our activities, we take great pride in providing customer satisfaction at every stage.

We are proud to be one of Renault’s oldest UK dealers obtaining their franchise way back in 1960. We offer Renault products and services from both Morecambe and Barrow.

We have represented Vauxhall at Iron Works Road in Barrow since 1992. This modern site also offers Network Q used cars and is now the home for all After-Sales needs for Renault & Hyundai vehicles in the Furness Peninsular.

Our most recent franchise addition, Hyundai, is offered from Fellgate, Morecambe along with a representative display and full service facilities at Iron Works Road in Barrow.

This focused approach gives our teams more in-depth knowledge, and this, in turn, allows us to offer you better advice on which car is right for you.